Facebook is escalating the feud with Apple over iOS privacy changes

Angela Lange / CNET

Facebook again Criticizes upcoming privacy changes For Apple iOS It can remove the ad tracking features used by the apps. The social network on Wednesday ran full-page press announcements saying the feature in iOS 14, expected to be released early next year, will hurt small businesses. The company also expanded its position in a blog post, Saying that Apple’s new policy It’s about “profit more than privacy”.

Apple announced Many new privacy updates for iOS At a global developer conference earlier this year, including a feature called App Tracking Transparency which requires people to subscribe to apps that collect their data rather than needing to unsubscribe. The update threatens to root out several ad tracking features in apps, including Facebook. In September, Apple I’ve decided to postpone the feature rollout until 2021 So that developers have more time to make the necessary changes.

Facebook’s criticism of Apple is the latest in an ongoing public battle between two of the world’s largest tech companies. The social network, which has also been criticized for failing to protect user privacy, views Apple’s changes as an attack on personalized ads. Facebook makes most of its money from advertising, which allows it to avoid charging people subscription fees for using the social network.

Facebook has it He previously said iOS update It might mean less revenue for advertisers due to less effective tracking. In announcements on Wednesday, Facebook says: “While limiting how personalized ads are used affects large companies like us, these changes will be devastating to small businesses.”

Apple has defended the tracking changes, saying they give users more control. In a public speech last month, Jane Horvath, the company’s chief privacy officer, Facebook advocated for its data collection practices He said Apple remains “fully committed” to the transparency of the app and other privacy protections.

“Facebook executives have made clear that their goal is to collect as much data as possible across both first and third-party products to develop and monetize detailed profiles of their users, and this disregard for user privacy continues to expand to include more of their products,” Horvath wrote.

Dan Levy, who oversees ads and business products, said in a press call on Wednesday that Apple is “acting against competition by using its control over the App Store to harness its bottom line profits at the expense of innovators and small businesses.” Levy said that if services move away from ads and start charging subscription fees or in-app payments, Apple is profiting because the company is making money from fees charged to developers.

The impact on Facebook’s business will be “less severe” because the company has a diverse advertising business with over 10 million advertisers. He said that compared to smaller companies, Facebook “will be fine.”

“This is not just a technical battle over different parts of technology and politics,” Levy said. “This is a set of changes and the beginning of what we believe is a long, strategic step by Apple towards a radical change in how the Internet and free advertising work for small businesses.”

Steve Satterfield, Facebook’s director of privacy and public policy, said during the press call that he would also support Epic games, The company behind the popular video game Fortnite, which filed a lawsuit against Apple earlier this year alleging that the iPhone maker engaged in anti-competitive practices by demanding a 30% cut in app sales on the iPhone and IPAD. Epic Games has also filed a lawsuit against Google and Fortnite has been removed from the Apple App Store and Google Play Store.

“We are ready to provide relevant information in their lawsuits about how Apple’s policies are hurting millions of people and companies who use our services,” Satterfield said.

Epic did not immediately respond to a request for comment.

Facebook ads were critical of Apple which was Reported earlier by BloombergIt has appeared in newspapers including The Washington Post and The Wall Street Journal.

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